For accountants and bookkeepers
Clients who arrive already knowing you handle their situation.
SearchHandled writes the service, jurisdiction, and deadline pages business owners search before they switch accountants, and re-dates every rate-dependent page when the tax year turns.
01 · Page types
The pages that win in accounting.
Five page families do most of the work. Here is what each looks like for this industry. Real targets come from your Growth Map.
Page family
Service pages
example.com/services/self-assessmentexample.com/services/payroll-outsourcing
Page family
Deadline and rate pages
example.com/deadlines/corporation-taxexample.com/rates/mileage-allowance
Page family
Sector pages
example.com/for/contractorsexample.com/for/ecommerce-sellers
Page family
Calculators
example.com/calculators/take-home-payexample.com/calculators/vat-registration-threshold
Page family
Buying guides
example.com/guides/changing-accountantsexample.com/guides/what-an-accountant-costs
02 · An example queue
What the first 90 days could look like.
Every opportunity below is illustrative. A real map uses your pages, Search Console data, business rules, and approved sources.
Weekly scan
SearchHandled found 24 opportunities on yourcompany.com this week.
Organic clicks, last 90 days
Illustrative workspace: nothing connects or publishes.
03 · The operating loop
How SearchHandled runs it.
The same loop as every other terrain, run on the page families above and under your rules.
Research
We map the questions business owners ask before they switch, split by trade and by the jurisdiction whose rules actually apply to them.
Publish
Every page ships with a visible tax year, a source for each figure, and a hold for a qualified person to read before it goes live.
Refresh
When rates and thresholds change, the pages carrying them are queued the same week rather than found by a client in October.
04 · The rules for this industry
What never publishes without a person.
Financial guidance holds for review in every case. Tax content is the fastest-moving regulated topic we handle and the one where last year's correct answer is this year's liability.
Won't write
Held at any automation setting
- Any figure, threshold, allowance, or rate without its tax year and source
- Advice framed as applying to the reader's own situation
- Savings claims or 'reduce your tax bill by' constructions
- Statements about another jurisdiction's rules on a page we scoped to one
Structured data
The markup that actually applies.
AccountingServiceProfessionalServicePersonServiceBreadcrumbList
AccountingService over generic ProfessionalService. Every substantive page needs Person markup for the qualified accountant behind it: in a YMYL vertical, an author entity is not an enhancement, it is the floor.
Location pages
Where geography is real.
Geography matters here as jurisdiction, not proximity: the rules differ by country and often by state or region, and that is a real page. A second city page for the same tax jurisdiction is a doorway page with an office address on it.
Evidence
What you have to be able to show.
Named, qualified people with their professional body and registration, and a visible review date on anything rate-dependent. Undated tax content is the single most common defect we find here, and it is the one that costs both rankings and clients.
05 · Assistants
How accounting loses in AI answers.
Assistants answer tax questions from government sources and large publishers, and they are increasingly careful about it. A firm gets named when it has answered a narrower question completely (one trade, one situation, one jurisdiction) rather than competing on 'what is corporation tax'.
The prompts we would sample
- Do I need an accountant or can I file myself?
- How much should bookkeeping cost for a small business?
- What can I actually claim as a business expense?
- When is my filing deadline and what happens if I miss it?
For accountants and bookkeepers
Clients who arrive already knowing you handle their situation.
Start with an illustrative map, then define the data, approvals, and publishing scope together.