Clear scope. No ranking theatre.

The agreement

These Terms of Service (the “Terms”) form a binding agreement between SearchHandled LLC, a Delaware limited liability company (“SearchHandled”, “we”, “us”), and the person or entity that creates an account or uses the Service (“you”, “Customer”).

You accept these Terms by creating an account, submitting a URL for analysis, or using any part of the Service. If you are accepting on behalf of a company, you represent that you have authority to bind it, and “you” means that company.

These Terms incorporate our Privacy Policy by reference. Where the two conflict on the handling of personal data, the Privacy Policy governs.

Definitions

Service

The SearchHandled application, website, console, APIs, and everything we make available through them.

Workspace

Your tenant within the Service. One workspace per account.

Site

A domain you add to your workspace. Sites are the unit we price on.

Growth Map

The analysis the Service produces from a website: what it ranks for, what it does not, and what work would change that. Anonymous Growth Maps are delivered only by email as a PDF; signed-in Growth Maps remain available in the workspace.

Draft

Content the Service prepares for a Site, before you approve it.

Destination

A platform you connect so that approved content can be published to it: WordPress, Webflow, Shopify, Ghost, Notion, or a webhook endpoint you operate.

Customer Content

Anything you provide or authorize us to process: your site’s existing content, your source material, your strategy inputs, your connected-platform data, and your feedback.

Output

Content the Service generates for you, including drafts, briefs, recommendations, and generated images.

Connection

An authorization you grant us to read from or write to a third-party platform.

What the Service does

The Service analyzes a website and its search performance, produces a plan for improving it, prepares content against that plan, publishes approved content to Destinations you connect, and measures what happened afterwards.

Your account

You must provide accurate registration details and keep them current. You are responsible for everything that happens under your account, including the acts of anyone you give access to.

A password account opens immediately and receives a single-use email-verification link. The address you enter remains the login and recovery address, so you are responsible for entering one you control and keeping it reachable. Using the verification link or a password reset establishes control of that inbox; Google sign-in establishes it from Google’s signed identity claim.

Keep your credentials secure. Tell us promptly if you believe your account has been compromised, using the contact form marked “Security or vulnerability”. You can invalidate every active session yourself from the security settings.

Plans, quotas, and fair use

Plans are priced per Site, per billing interval. Current prices and inclusions are shown on the pricing page and are the operative ones; the table below states the structure.

Fees, billing, and taxes

• Subscriptions are billed in advance through Stripe, monthly or annually as you choose, and renew automatically until cancelled.
• Card details go from your browser to Stripe. We never receive or store them.
• Prices are exclusive of taxes. You are responsible for any sales, use, VAT, GST, or similar tax, other than taxes on our income. Where we are required to collect a tax, it is added at checkout.
• If you change plan or Site count mid-period, the change takes effect immediately and Stripe records the credit or charge as a proration on your next invoice. Nothing is charged at the moment of the change. You can preview the adjustment and the resulting next invoice before you confirm.
• Invoices, receipts, and payment methods are managed in the Stripe customer portal, reachable from your billing settings.

Cancellation, lapse, and what survives

You can cancel at any time from the Stripe customer portal in your billing settings. Cancellation takes effect at the end of the period you have already paid for: we do not cut access at the click, because you paid for that time and cannot use it twice. Your Sites keep publishing and refreshing until the period ends. You can reverse a pending cancellation from the same place before it takes effect.

Your authority over the sites you add

For every Site you add, every URL you submit for analysis, and every Destination you connect, you represent and warrant that:

1. You own the domain, or you have current written authorization from the person or entity that does, sufficient to permit everything you instruct the Service to do to it.
2. You have authority to grant us the access the connection carries, including authority to publish content that will appear under that site’s name.
3. The credentials you supply are yours to supply, were obtained lawfully, and their use by us does not breach any agreement you have with the platform they belong to.
4. You will withdraw a Site from your workspace, and disconnect its Destination, promptly if that authorization ends.

If you are an agency, consultant, or contractor, you are responsible for obtaining that authorization from your client and for keeping a record of it. We are entitled to rely on your representation without independent verification, and we will not ask your client to confirm it.

You indemnify us for claims arising from a Site you added without the authority described here. Section 21 sets out how that works.

Publishing authorization and the review gate

When you connect a Destination, you authorize us to create and update content on it, using the credential you supplied, within the settings you selected and subject to the gate described below.

AI-generated content

Content produced by the Service is generated by large language models operated by third parties, working from your site, your source material, and your instructions. You should know what that means before you publish it under your name.

• Model output can be wrong, and can be confidently wrong. Every claim in a draft is required to trace to a source you supplied or to a source we fetched and matched, and claims that fail that check reduce our confidence in the draft and route it to you, but a human can still approve a draft carrying an unsupported claim. You are the last check, and approving a draft is your statement that you accept it.
• We scan our own drafts for the tells of unedited model output and for unsourced appeals to authority, and penalize them. This is a quality control, not a certification: it cannot prove how a page was produced, and we will not present it as though it could.
• Generated images carry Google’s SynthID provenance watermark, and we record and display that fact.
• The Service refuses to generate certain images outright: fabricated charts or statistics, fabricated evidence such as screenshots, testimonials, certificates, or invoices, images of real or purportedly real people, third-party logos and trademarks, and clinical or medical imagery. A generated document that looks like evidence is a forgery whatever it was meant for.
• We do not label published text as machine-written, and we do not add a disclosure to it. If your industry, platform, or jurisdiction requires such a disclosure, adding it is your responsibility.
• You choose the byline. Publishing content under the name of a person who did not write it, or who does not exist, is your decision and your risk.

Ownership

Connected platforms

The Service depends on platforms operated by others: Google Search Console and Analytics, Bing Webmaster Tools, Stripe, your CMS, and search-data providers. Your use of each is governed by that platform’s own terms, in addition to these.

• We request the narrowest access that does the job. Search Console, Analytics, and Bing connections are read-only. Only Destinations receive write access, and only for creating and updating content.
• We never request access to your customers’ records, your orders, or your billing data on any platform.
• Every connection is revocable from your own account with that platform, without our involvement. Revoking one will stop the corresponding feature working, which is the intended effect.
• If a platform changes its API, deprecates a feature, suspends your account, or changes its policies, the corresponding part of the Service may stop working. We will adapt where we reasonably can, but we are not liable for a third party’s decisions about their own platform.
• Search-data providers licence their data to us for use in the Service. You may use that data for your own business purposes; you may not redistribute or resell it as a data product.

How our crawler behaves

The Service retrieves pages from websites in order to analyze them. What follows is a factual description of that behaviour, so that a site owner reading it knows what to expect and how to stop us.

• Our crawler identifies itself as SearchHandledBot and honours robots.txt rules addressed to that name or to all agents.
• If robots.txt disallows the address we were asked to analyze, we abort the whole crawl. If robots.txt cannot be fetched or returns a server error, we treat that as a disallow and refuse rather than proceeding.
• We pace requests, bound the amount of material retrieved, and stop a crawl when the site’s instructions or safe operating limits require it. Product limits may vary by plan and operating conditions.
• We validate destinations and refuse private or internal network addresses. We do not publish the precise network-defense rules or ceilings because they would provide an unnecessary map for abuse.
• Page-level noindex and nofollow directives govern whether a page should be indexed by a search engine. They are recorded in our analysis, and they do not by themselves prevent us retrieving a page. Use robots.txt if you want to keep us out.

The Service will also analyze a competitor’s site when a signed-in customer asks it to. That is a comparison of publicly published pages, and we require a named account behind such a request rather than allowing it anonymously.

Acceptable use

You will not use the Service to:

• Publish to any domain you are not authorized to publish to.
• Produce or publish content that is unlawful, defamatory, harassing, hateful, or that infringes anyone’s intellectual property or privacy.
• Produce content that impersonates a real person or organization, or that fabricates credentials, endorsements, reviews, testimonials, or evidence.
• Produce medical, legal, or financial advice presented as coming from a qualified professional when it does not, or content that evades a disclosure your industry requires.
• Manipulate search results through methods that breach a search engine’s guidelines: cloaking, doorway pages, hidden text, purchased links, or automated link exchange. We do not build these, and you may not use what we do build to accomplish them.
• Mass-produce pages at a volume or cadence intended to overwhelm rather than to serve readers.
• Circumvent quotas, rate limits, or the review gate, or share one account across organizations to avoid paying for Sites.
• Probe, scan, or attack the Service or the infrastructure it runs on, other than a good-faith security test reported to us under our disclosure process.
• Submit malware, or content designed to harm a reader or their device.

We may refuse, hold, or remove work that appears to breach this section, and we may decline to publish anything we reasonably believe would expose you or us to liability. We are not obliged to monitor Customer Content and do not do so systematically.

No outcome guarantee

Search engines and AI answer engines are third-party systems whose ranking and citation behaviour is proprietary, undisclosed, and changed without notice. No vendor controls them, and a vendor who tells you otherwise is either mistaken or lying. What we sell is the work, done to a standard, at a cadence, with the evidence attached, not a position on a results page.

Anything we show you about expected outcomes is illustrative. Growth Map projections, opportunity estimates, and forecasts are modelled from third-party data, carry the errors of that data, and are not a representation, warranty, or commitment. Historical performance of other customers does not predict yours.

Where the Service reports on your performance, it reports what your connected accounts say. We do not adjust, smooth, or attribute favourably, and where attribution is uncertain the report says so.

Availability and durability

We aim to keep the Service available and working well. We do not offer a service level agreement, an uptime commitment, or a status page, and we will not imply that we do while that is true.

The Service may be unavailable for maintenance, for upstream failures at our hosting or data providers, or for reasons outside our control. We will try to schedule planned downtime outside business hours and to tell you in advance when we can.

Suspension and termination

You may stop using the Service at any time and cancel under section 8.

We may suspend or terminate your access if you materially breach these Terms, if your payment fails and is not resolved, if your use threatens the security or stability of the Service, or if we are required to by law. Where the circumstances allow it we will warn you first and give you a chance to fix it. Where a breach is causing active harm (to a third party’s site, to another customer, or to us) we may act immediately and tell you afterwards.

On termination for cause, fees already paid are not refunded. On termination by us for any other reason, we refund the unused portion of your current period.

After termination we retain your data until you ask us to delete it, so that a mistake or a lapsed card does not cost you your history. Section 8 covers what stays published on your own site: all of it.

Sections that by their nature should survive termination do: ownership, confidentiality, disclaimers, liability, indemnity, and governing law.

Warranties and disclaimers

We warrant that we will provide the Service with reasonable skill and care, and that we have the right to grant the rights we grant here.

Beyond that, and to the fullest extent the law allows, the Service is provided “as is” and “as available”. We disclaim all other warranties, express or implied, including merchantability, fitness for a particular purpose, title, non-infringement, and any warranty arising from course of dealing or trade usage.

In particular, and without limiting the above, we do not warrant that the Service will be uninterrupted or error-free, that defects will be corrected, that results will meet your expectations, that Output will be accurate, original, or free of third-party rights, or that third-party data we surface is complete or correct.

Some jurisdictions do not allow the exclusion of certain warranties. Where that is so, the exclusions above apply to the maximum extent permitted and the remainder stands.

Limitation of liability

Neither party excludes liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for anything else that cannot lawfully be excluded.

Subject to that:

1. Neither party is liable for indirect, incidental, special, consequential, or punitive damages, or for lost profits, lost revenue, lost business, lost goodwill, or lost or corrupted data, however caused and on any theory of liability, even if advised that such damages were possible.
2. Our total aggregate liability arising out of or relating to these Terms or the Service is limited to the fees you paid us in the twelve months immediately before the event giving rise to the claim. Where you have paid us nothing, our aggregate liability is limited to one hundred United States dollars.
3. The cap in (2) does not apply to your obligation to pay fees, or to either party’s liability under section 21.

These limits reflect the price of the Service. We could not offer it at this price while accepting unlimited exposure for the commercial consequences of a search engine’s decisions, and you would not want to pay what that version would cost.

Each party will take reasonable steps to mitigate its losses. Claims must be brought within one year of the event giving rise to them, or be waived, except where a longer period is required by law.

Indemnity

You will defend and indemnify us against third-party claims, and against the resulting losses, damages, and reasonable legal costs, arising from:

• Your breach of section 9: publishing to, or instructing us to analyze, a site you were not authorized to.
• Customer Content, including any claim that it infringes intellectual property, breaches privacy, or is unlawful.
• Output you approved and published, including any claim about its accuracy, its byline, or a disclosure it did not carry.
• Your breach of section 15, or of a connected platform’s own terms.

We will defend and indemnify you against a third-party claim that the Service itself, used as permitted by these Terms and excluding Customer Content and Output, infringes that party’s intellectual property. If such a claim is made, we may modify the Service, obtain a licence, or terminate the affected part and refund the unused fees.

In each case the indemnified party will notify the other promptly, give reasonable cooperation, and not settle without consent.

Confidentiality and data protection

Each party will keep the other’s non-public information confidential, use it only for this agreement, and protect it with at least reasonable care. This does not cover information that is public through no fault of the receiver, was already known, is independently developed, or must be disclosed by law, in which case the receiving party will give notice where it lawfully can.

Changes to these Terms

We may update these Terms. The effective date and version at the top of this page always reflect the current text.

For a material change we will give account holders at least thirty days’ notice by email before it takes effect. If you do not accept it, cancel before it takes effect and we will refund the unused portion of your current period. Continuing to use the Service after that date means you accept the updated Terms.

Changes required by law or necessary to address a security issue may take effect immediately, and we will explain why.

Governing law and disputes

These Terms are governed by the laws of the State of Delaware, United States, without regard to its conflict-of-laws rules. The United Nations Convention on Contracts for the International Sale of Goods does not apply.

General

Entire agreement

These Terms and the Privacy Policy are the whole agreement between us on their subject and replace anything said before. Neither party relied on any statement not written here, though nothing excludes liability for fraudulent misrepresentation.

Order of precedence

If we sign a separate written agreement with you, it prevails over these Terms to the extent of any conflict.

Assignment

You may not assign these Terms without our written consent, except to a successor of your business. We may assign them to an affiliate or to an acquirer of the business, and we will tell you if we do.

Severability

If a provision is unenforceable, it is limited to the minimum extent necessary or struck, and the rest stands.

No waiver

Not enforcing something once does not waive it.

Force majeure

Neither party is liable for a failure caused by events outside its reasonable control, excluding the obligation to pay.

Notices

We give notice by email to your account address or by posting in the console. You give notice through the contact form. Notices are effective when sent.

No third-party rights

Nobody other than you and us has rights under these Terms.

Independent contractors

Nothing here creates a partnership, joint venture, agency, or employment relationship.

Export and sanctions

You confirm you are not located in, and will not use the Service in, a territory subject to United States embargo, and that you are not on a restricted-party list.

Questions about these Terms go through the contact form. It reaches the people who built the Service.