For dealers and workshops
The workshop or forecourt that turns up when the question is local.
SearchHandled writes the service, model, and repair-cost pages drivers search, and keeps finance and recall claims behind review where they belong.
01 · Page types
The pages that win in automotive.
Five page families do most of the work. Here is what each looks like for this industry. Real targets come from your Growth Map.
Page family
Repair cost pages
example.com/costs/clutch-replacementexample.com/costs/timing-belt
Page family
Model pages
example.com/models/golf-mk8/common-faultsexample.com/models/transit-custom
Page family
Service pages
example.com/servicing/motexample.com/servicing/diagnostics
Page family
Comparison pages
example.com/compare/lease-vs-buyexample.com/compare/petrol-vs-hybrid-running-costs
Page family
Branch pages
example.com/branches/stockportexample.com/branches/altrincham
02 · An example queue
What the first 90 days could look like.
Every opportunity below is illustrative. A real map uses your pages, Search Console data, business rules, and approved sources.
Weekly scan
SearchHandled found 23 opportunities on yourcompany.com this week.
Organic clicks, last 90 days
Illustrative workspace: nothing connects or publishes.
03 · The operating loop
How SearchHandled runs it.
The same loop as every other terrain, run on the page families above and under your rules.
Research
We separate the model-reliability questions owner forums already own from the local, transactional ones (who can do this, when, for how much) that you can win.
Publish
Service and model pages ship on schedule. Finance terms, warranty statements, and recall information hold for review.
Refresh
Price lists and model pages decay quickly. The loop catches a repair-cost page that has drifted from what you actually charge.
04 · The rules for this industry
What ships on schedule, and what waits.
Model, service, and comparison pages publish on schedule. Finance, warranty, and safety-recall content holds for review, because those carry regulatory weight that a service page does not.
Won't write
Held whatever your rules say
- Finance terms, APRs, or monthly figures we are not reading from your system
- Recall or safety statements not traced to the manufacturer or regulator
- Vehicle availability or specification presented as live without a feed
- Fuel economy or range figures without the test standard named
Structured data
The markup that actually applies.
AutoDealerAutoRepairProductOfferBreadcrumbList
VehicleListing is deprecated and we will not recommend it; individual vehicles are marked up as Product with vehicle properties, which is the current answer and one that most automotive templates still get wrong.
Location pages
Where geography is real.
Dealerships and workshops are chosen locally, so branch pages are legitimate where the stock, the technicians, and the services genuinely differ. A twelve-branch group publishing twelve identical pages with a postcode swapped is the case the doorway policy describes.
Evidence
What you have to be able to show.
Technicians named with their qualifications, real workshop photography, and repair specifics from jobs you have done. The category is full of syndicated model descriptions; the differentiator is what you have learned fixing them.
05 · Assistants
How automotive loses in AI answers.
Assistants answer reliability and cost questions from owner forums and large motoring publishers. A dealer or garage gets named on the local, transactional question (who can do this, when, for how much), which the publishers never cover.
The prompts we would sample
- Is this model reliable and what goes wrong with it?
- How much should this service cost?
- Should I buy this used or lease new?
- Which garage near me can do this repair?
For dealers and workshops
The workshop or forecourt that turns up when the question is local.
Start with an illustrative map, then define the data, approvals, and publishing scope together.