For online stores
Category and comparison pages that answer before the marketplace does.
SearchHandled builds the buying guides, category pages, and comparisons shoppers read before they choose where to buy, and keeps every price claim tied to your own store.
01 · Page types
The pages that win in ecommerce.
Five page families do most of the work. Here is what each looks like for this industry. Real targets come from your Growth Map.
Page family
Category pages
example.com/collections/running-shoes/trailexample.com/collections/desks/standing
Page family
Comparison pages
example.com/compare/model-a-vs-model-bexample.com/compare/materials
Page family
Buying guides
example.com/guides/how-to-choose-a-mattressexample.com/guides/sizing
Page family
Problem pages
example.com/help/returnsexample.com/help/delivery-times
Page family
Brand pages
example.com/brands/acmeexample.com/brands/acme/reviews
02 · An example queue
What the first 90 days could look like.
Every opportunity below is illustrative. A real map uses your pages, Search Console data, business rules, and approved sources.
Weekly scan
SearchHandled found 31 opportunities on yourcompany.com this week.
Organic clicks, last 90 days
Illustrative workspace: nothing connects or publishes.
03 · The operating loop
How SearchHandled runs it.
The same loop as every other terrain, run on the page families above and under your rules.
Research
We find the buying questions your category pages currently answer with supplier copy, and the comparisons shoppers make that nobody on your site addresses.
Publish
Pages ship to your store on schedule. Anything stating a price, a delivery window, or a returns term holds for review, because those are contractual, not editorial.
Refresh
Category pages decay as ranges change. The refresh loop catches pages describing products you no longer stock before a shopper does.
04 · The rules for this industry
What ships on schedule, and what waits.
Category and guide pages publish on schedule. Anything stating a price, a shipping promise, or a returns term holds for review, because those are contractual statements rather than marketing copy.
Won't write
Held whatever your rules say
- Prices, stock levels, or delivery windows we are not reading from your store
- Returns or warranty terms beyond what your policy page says
- Comparative claims about a competitor's product quality
- Review content or ratings we did not receive from your review platform
Structured data
The markup that actually applies.
ProductOfferMerchantReturnPolicyAggregateRatingBreadcrumbList
Product with Offer is the load-bearing pair, and MerchantReturnPolicy has required returnPolicyCountry since March 2025: a missing country is why return terms silently stop showing. AggregateRating is legitimate here when it comes from real customer reviews on your own store, unlike the self-serving first-party review markup we refuse elsewhere.
No location pages
Why we will not build them here.
Geography for a store is shipping regions, duties, and currency, not city pages. Where physical stores exist they get real pages; a national retailer generating a page per town it ships to is building the textbook doorway set.
Evidence
What you have to be able to show.
Your own product photography from angles the manufacturer's assets do not cover, real customer reviews, and specifics you learned from selling the thing. A category page built entirely from supplier copy is the definition of a page that adds nothing.
05 · Assistants
How ecommerce loses in AI answers.
Assistants building shopping answers pull from marketplaces and review sites, and increasingly from product feeds rather than pages. A store whose Merchant Center feed is thin or rejected is invisible to that layer regardless of how good its site is.
The prompts we would sample
- What is the best product in this category for my budget?
- Is this brand any good, and what do buyers complain about?
- What is the difference between these two models?
- Where can I buy this with fast delivery?
For online stores
Category and comparison pages that answer before the marketplace does.
Start with an illustrative map, then define the data, approvals, and publishing scope together.