For schools, colleges, and training providers
Enrolments from people checking whether the qualification counts.
SearchHandled writes the course, entry-requirement, and outcome pages prospective students research, with every accreditation and outcome claim held for review.
01 · Page types
The pages that win in education.
Five page families do most of the work. Here is what each looks like for this industry. Real targets come from your Growth Map.
Page family
Course pages
example.com/courses/level-3-engineeringexample.com/courses/pgce-primary
Page family
Entry-requirement pages
example.com/apply/entry-requirementsexample.com/apply/mature-students
Page family
Outcome pages
example.com/outcomes/graduate-destinationsexample.com/outcomes/completion-rates
Page family
Comparison pages
example.com/compare/apprenticeship-vs-degreeexample.com/compare/online-vs-campus
Page family
Campus pages
example.com/campuses/cityexample.com/campuses/riverside
02 · An example queue
What the first 90 days could look like.
Every opportunity below is illustrative. A real map uses your pages, Search Console data, business rules, and approved sources.
Weekly scan
SearchHandled found 20 opportunities on yourcompany.com this week.
Organic clicks, last 90 days
Illustrative workspace: nothing connects or publishes.
03 · The operating loop
How SearchHandled runs it.
The same loop as every other terrain, run on the page families above and under your rules.
Research
We map the decision questions (is it recognised, can I get in, what does it really cost) that qualification frameworks and forums answer only partially.
Publish
Course and admissions pages hold for review. Outcome claims ship only with the data and the methodology behind them attached.
Refresh
Intake dates, fees, and entry requirements go stale every cycle, and a wrong one costs an application. They are re-checked on the academic calendar.
04 · The rules for this industry
What never publishes without a person.
Course, admissions, and outcomes content holds for review. Claims about qualifications and employment are the ones prospective students act on and regulators examine.
Won't write
Held at any automation setting
- Employment, salary, or completion-rate outcomes we cannot trace to your data
- Accreditation or recognition claims without the awarding body named
- Statements about visa or funding eligibility
- Comparative quality claims against a named institution
Structured data
The markup that actually applies.
EducationalOrganizationCourseCourseInstancePersonBreadcrumbList
Course with CourseInstance carries mode, duration, and start dates in a machine-readable form. LearningVideo is deprecated; video is marked up as VideoObject, which is the type that still earns anything.
Location pages
Where geography is real.
Campus pages are real where there is a campus. Online providers generating a page per city they will happily teach a remote student in are building doorway pages, and we will not write them.
Evidence
What you have to be able to show.
Named tutors with their credentials, real student work, and outcome data you can stand behind with its methodology stated. Education marketing is unusually full of unverifiable claims, which makes verifiable ones disproportionately effective.
05 · Assistants
How education loses in AI answers.
Assistants answer 'is this course worth it' from forums, review sites, and official qualification frameworks. An institution gets named by publishing what those cannot: its own outcome data, its own curriculum detail, its own tutors.
The prompts we would sample
- Is this qualification actually recognised by employers?
- What are the entry requirements and can I get in?
- How much does the course cost including everything?
- Is an online course as good as an in-person one?
For schools, colleges, and training providers
Enrolments from people checking whether the qualification counts.
Start with an illustrative map, then define the data, approvals, and publishing scope together.