For clinics and private practices
Found by patients at the moment they decide to be seen privately.
SearchHandled writes the condition, procedure, and access pages patients read before booking, and holds every one of them for a clinician to approve.
01 · Page types
The pages that win in medical.
Five page families do most of the work. Here is what each looks like for this industry. Real targets come from your Growth Map.
Page family
Condition pages
example.com/conditions/knee-osteoarthritisexample.com/conditions/sleep-apnoea
Page family
Procedure pages
example.com/treatments/hip-replacementexample.com/treatments/cataract-surgery
Page family
Clinician profiles
example.com/consultants/mr-a-shahexample.com/consultants/dr-l-mbeki
Page family
Access and cost pages
example.com/self-pay-pricesexample.com/insurers-we-accept
Page family
Clinic pages
example.com/clinics/manchesterexample.com/clinics/leeds
02 · An example queue
What the first 90 days could look like.
Every opportunity below is illustrative. A real map uses your pages, Search Console data, business rules, and approved sources.
Weekly scan
SearchHandled found 19 opportunities on yourcompany.com this week.
Organic clicks, last 90 days
Illustrative workspace: nothing connects or publishes.
03 · The operating loop
How SearchHandled runs it.
The same loop as every other terrain, run on the page families above and under your rules.
Research
We separate the clinical questions institutional sources already own from the access questions only you can answer: waiting times, self-pay costs, what the appointment involves.
Publish
Nothing reaches your site without a clinician approving it. Drafts arrive with a source beside every clinical statement so reviewing is reading, not researching.
Refresh
Prices, insurer lists, and clinician rosters are the pages that go stale fastest and cost most when wrong, so they are re-checked on a fixed cycle.
04 · The rules for this industry
What never publishes without a person.
The strictest posture we operate. Nothing publishes without a clinician's approval, no automation setting can change that, and drafts carry the sources for every clinical statement so review is a reading task rather than a research one.
Won't write
Held at any automation setting
- Any diagnostic, dosage, or treatment recommendation
- Outcome, success-rate, or recovery-time claims
- Comparative efficacy statements between treatments
- Patient stories or images without documented consent
Structured data
The markup that actually applies.
MedicalClinicPhysicianMedicalProcedurePersonBreadcrumbList
MedicalClinic and Physician carry the registration properties generic types lack. Medical schema is also the place where marking up what is not on the page is most consequential: it is a High finding in our audit and a trust problem with a regulator.
Location pages
Where geography is real.
Clinic pages are location pages with a licensing dimension: the practitioners, their registration, and the services genuinely offered differ per site. Where they do not differ, we write one page and one clinic-finder rather than a set that fails its own swap test.
Evidence
What you have to be able to show.
Registered clinicians named on every clinical page, with their registration number, their qualifications, and a review date. Google's helpfulness systems weight who-and-how hardest exactly here, and an unsigned medical page fails the first gate before content quality is even considered.
05 · Assistants
How medical loses in AI answers.
Assistants route health questions to institutional sources (NHS, Mayo, NIH) by design, and a private clinic will not displace them on symptom queries. Where a clinic does get named is on access questions: waiting times, costs, what the appointment is actually like.
The prompts we would sample
- What are the symptoms of this condition and when should I see someone?
- How long is the wait for a private appointment near me?
- Does this clinic take my insurance?
- What happens during this procedure?
For clinics and private practices
Found by patients at the moment they decide to be seen privately.
Start with an illustrative map, then define the data, approvals, and publishing scope together.