For charities and nonprofits
Donors and volunteers who found you and could verify you.
SearchHandled writes the cause, impact, and get-involved pages supporters search, with every impact figure held for review and traced to your published accounts.
01 · Page types
The pages that win in nonprofit.
Five page families do most of the work. Here is what each looks like for this industry. Real targets come from your Growth Map.
Page family
Cause pages
example.com/what-we-do/holiday-hungerexample.com/what-we-do/advocacy
Page family
Impact pages
example.com/impact/2026example.com/impact/how-we-measure
Page family
Get-involved pages
example.com/volunteerexample.com/fundraise/run-for-us
Page family
Transparency pages
example.com/accountsexample.com/trustees
Page family
Service pages
example.com/services/bristolexample.com/services/helpline
02 · An example queue
What the first 90 days could look like.
Every opportunity below is illustrative. A real map uses your pages, Search Console data, business rules, and approved sources.
Weekly scan
SearchHandled found 15 opportunities on yourcompany.com this week.
Organic clicks, last 90 days
Illustrative workspace: nothing connects or publishes.
03 · The operating loop
How SearchHandled runs it.
The same loop as every other terrain, run on the page families above and under your rules.
Research
We find the questions supporters and evaluators actually ask (where the money goes, is this registered, how do I help near me) before the cause-awareness topics.
Publish
Impact and fundraising claims hold for review. Nothing states a beneficiary number or a donation outcome that your own reporting does not support.
Refresh
Impact pages carry a year. The loop makes sure last year's report is not still the page a donor lands on in December.
04 · The rules for this industry
What never publishes without a person.
Impact and fundraising content holds for review. Donation claims are regulated in most jurisdictions, and an overstated impact figure damages a charity far more than a competitor ever could.
Won't write
Held at any automation setting
- Impact figures, beneficiary counts, or 'your £X buys' claims without your data
- Statements about tax treatment of donations
- Beneficiary stories or images without documented consent
- Overhead or efficiency ratios not taken from your published accounts
Structured data
The markup that actually applies.
NGOOrganizationEventPersonBreadcrumbList
NGO is the correct Organization subtype and is widely missed. Registration number and sameAs links to the regulator's register are the highest-value properties here, because verifiability is the sector's core trust signal.
Location pages
Where geography is real.
Local branch and service pages are real where services are actually delivered there. A national charity generating a page per town to catch 'charity near me' is doorway construction, and in this sector it also erodes exactly the trust the organisation runs on.
Evidence
What you have to be able to show.
Published accounts, a registration number linked to the regulator's own register, named trustees, and impact reporting with its methodology. Donors and assistants both check registration first; everything else is downstream of that.
05 · Assistants
How nonprofit loses in AI answers.
Assistants recommend charities from evaluator sites and regulators' registers. Getting named means being findable and consistent in those registers, and having published impact data an evaluator can actually read.
The prompts we would sample
- Which charity actually uses donations well in this cause area?
- How much of my donation reaches the cause?
- How can I volunteer for something like this near me?
- Is this organisation legitimate and registered?
For charities and nonprofits
Donors and volunteers who found you and could verify you.
Start with an illustrative map, then define the data, approvals, and publishing scope together.