HubSpot integration
No native HubSpot connector, here is what does work.
Create and publish HubSpot blog posts through the CMS Blog API v3, inside the portal your team already uses.
How it works
SearchHandled connects to HubSpot through OAuth (or a private app token) with the content scope and writes posts through the CMS Blog API v3. Posts arrive with body content, meta description, featured image, author, tags, and the correct target blog, so they show up in HubSpot's editor exactly like posts your team creates by hand. Refresh work updates existing posts in place.
HubSpot posts support draft, scheduled, and published states, and we use HubSpot's own states rather than inventing our own. Drafts wait in your portal for review, scheduled posts use HubSpot's native scheduling, and published posts go live immediately. One important gate: HubSpot only exposes blog API access on Marketing Hub or Content Hub Professional and Enterprise tiers, so the blog tool your portal has determines whether this integration can connect at all.
Best forMarketing teams on Marketing Hub or Content Hub Pro or Enterprise who want content delivered into their existing HubSpot workflow.
Setup, step by step
- Confirm your HubSpot subscription includes the blog tool (Marketing Hub or Content Hub Professional or Enterprise).
- Authorize SearchHandled through HubSpot OAuth, or create a private app with the content scope and paste its token.
- Select the target blog if your portal has more than one.
- Run the connection check, which detects your tier and exercises a draft create and delete to verify real write access.
- Map default author and tags, then send a test draft to review in the HubSpot editor.
Best practices
Verify your tier before anything else
Blog API access is gated by subscription level. If your portal is on a Starter or free tier, the connection cannot work no matter how the credentials are configured, so check this first and save yourself the debugging.
Keep authors and tags tidy in HubSpot
HubSpot references authors, blogs, and tags by internal ID. We resolve and create these as needed, but a portal with five near-duplicate tags for the same topic will accumulate mess; a quick cleanup makes automated tagging much cleaner.
Use HubSpot's scheduling rather than manual publishing
Scheduled state is native and reliable in HubSpot. Let approved posts schedule through the API instead of having someone log in to press publish, and your cadence stops depending on anyone's calendar.
Review drafts in the HubSpot editor
Posts we deliver are normal HubSpot posts, so review them where your team already works. Edits made in HubSpot are respected; we do not overwrite manual changes without flagging them during refresh work.
Known issues
What practitioners actually report, from official docs, issue trackers, and community forums.
Content scope gated by subscription tier
Portals without the right Marketing or Content Hub tier get unauthorized errors from the blog API that look exactly like broken credentials, sending people down an auth-debugging rabbit hole.
How we handle itWe detect your tier at connect time and show a plain-language message about what your subscription includes, instead of a generic authorization error.
community.hubspot.com, docs.supermetrics.com
Posts require internal IDs, not names
Creating a post needs a contentGroupId for the blog, a blogAuthorId, and tag IDs. Sending names instead of IDs fails, and the IDs are not visible anywhere in the normal UI.
How we handle itWe fetch and cache your blogs, authors, and tags at connect time, resolve names to IDs on every delivery, and auto-create missing authors or tags when needed.
developers.hubspot.com
Granular permission mismatches
HubSpot's user and app permission model is granular, and a connection can authenticate fine while still lacking a specific content permission, failing only when it tries to write.
How we handle itOur connection health check exercises an actual draft create and delete rather than trusting a successful login, so permission gaps surface at setup instead of on your first real delivery.
knowledge.hubspot.com
Questions teams ask
- I am on HubSpot Starter. Can I use this integration?
Not directly, because HubSpot does not expose blog API access on Starter or free tiers. We tell you this at connect time rather than letting it fail mysteriously. The fallback is HTML delivery plus a content calendar you paste from.
- Will delivered posts look different from posts my team writes?
No. They are created through the same API HubSpot's own tools use, with proper blog, author, and tag references, so they appear and behave as ordinary posts in your portal, fully editable by your team.
- Can posts publish automatically?
Yes, if you enable it. You choose per-site whether approved posts stay as drafts, schedule through HubSpot's native scheduling, or publish immediately. The default is draft until you decide otherwise.
Not connectable yet
Start with the plan, not the connector.
Build a Growth Map from your site to see the work itself. Approved pages can leave through the export or the webhook today, and telling us HubSpot matters moves it up the rollout.