Feature · Research

Research that starts from your site, not a keyword list.

The Market Mapper compares your pages against Search Console data and competitor coverage, scores every opportunity, and keeps the Growth Map current as the evidence moves.

01 · Two views

Simple on the surface. Systematic underneath.

A prioritized map of what to create, refresh, merge, and hold: built on your data.

What you see

  • A Growth Map of opportunities with a clear reason attached to each one.

  • The competitors you actually lose impressions to, not a generic list.

  • Every recommendation tied to an impression, click, or coverage signal.

What the system does

  • Pulls query and page data from Search Console and classifies the gaps.

  • Compares competitor coverage against your page inventory.

  • Infers missing page types and scores each opportunity on demand, relevance, and effort.

  • Keeps the Growth Map updated as new Search Console data arrives.

02 · Human review

When a person steps in

Low-confidence competitor matching routes to review. If the system is not sure a competitor comparison is real, a person confirms it before it shapes your plan.

03 · Illustrative example

A missing comparison page, found.

A project-management tool ranks for “workflow templates” but has no page for “workflow software for agencies”: a query its Search Console data already shows impressions for. The Market Mapper flags the gap, scores it, and places a create job near the top of the queue.

A specimen plate: a contour figure with a pinned thread tying it to its catalogue tag.Specimen plate · illustrative

Feature · Research

See what this looks like on your own site.

Enter your site for an illustrative Growth Map, then connect first-party data during guided setup.

Build my Growth Map