Feature · Writing

Pages written from a brief, not a blank prompt.

The Briefing agent decides what each asset needs to accomplish; the Writing agent drafts it against your brand voice, company memory, and approved sources. Every draft passes verification before it can ship.

01 · Two views

Simple on the surface. Systematic underneath.

Structured briefs and drafts in your voice: for page types well beyond blog posts.

What you see

  • Drafts that sound like your company, not like a generic content tool.

  • The right page type for the job: comparison, location, service, calculator, or buying guide.

  • A clear brief behind every page, so you can see what it is trying to earn.

What the system does

  • Builds a structured brief per opportunity: intent, outline, page type, CTA placement.

  • Drafts against company memory: your positioning, terminology, and approved sources.

  • Produces metadata and internal-link targets alongside the draft.

  • Covers page types beyond articles: comparisons, location pages, service pages, calculators, and buying guides.

02 · Human review

When a person steps in

Regulated or YMYL topics route to review at the brief stage, before any drafting starts. Drafts with high-risk claims or unsupported statements route again after writing.

03 · Illustrative example

One opportunity, three page types.

A home-services company needs “water heater repair cost” coverage. The brief splits it into a service page for the core offering, a location page for each service area, and a cost guide that links to both: each with its own intent, outline, and CTA.

A specimen plate: a contour figure with a pinned thread tying it to its catalogue tag.Specimen plate · illustrative

Feature · Writing

See what this looks like on your own site.

Enter your site for an illustrative Growth Map, then connect first-party data during guided setup.

Build my Growth Map